About Seth Godin

Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops - online seminars that have transformed the work of thousands of people.

He writes about the post-industrial revolution, the way ideas spread, about marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is out at the end of 2020 and is already a bestseller.

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.

In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.

Session's Topic

In a world where ads are transformed, we need to redefine marketing

Join Seth during this inspirational keynote where he shares his vision and expertise on social advertising and marketing.

About Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s four locations.

His fifth book Crushing It!: How Great Entrepreneurs Build Business and Influence-and How You Can, Too is available in stores now!
Gary rose to prominence in the late 90’s after establishing one of the first e-commerce wine sites, WineLibrary helping his father grow the family business from 4 to 60MM in sales.

Gary is also one of the most sought after public speakers today. He is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. Gary has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online. Gary is also the host of a global top 10 business podcast, The Gary Vaynerchuk Audio Experience.

He is the Co-Founder of VaynerSports, a full service athlete representation agency with more than 20 clients with his brother AJ. Gary also appears with Gwyneth Paltrow, Jessica Alba and Will.i.am on Apple’s first original series “Planet of the Apps” out now.

Seminar.

Session's Topic

#AskGaryVee

Join this special #AskGaryVee session. In early January, we asked everyone to share their social advertising questions with Gary Vaynerchuk and during this session he will answer a selection of them and share his unique expertise.

About Kristo Ovaska

As Co-founder and CEO of Smartly.io, Kristo Ovaska has driven his company to global recognition as an Advertising and Creative Marketing Partner to both Facebook and Pinterest, helping brands like Uber, eBay, and TechStyle to create, manage, and automate Facebook, Instagram and Pinterest advertising.

Kristo led the charge in adding a number of big brand customers to Smartly.io’s roster this year, and he’s played a pivotal role in Smartly.io’s company growth and global expansion – setting the company up to surpass $2B in annual ad spend.

Outside of Smartly.io, Kristo plays a key role in the Finnish startup scene, having founded Aalto Entrepreneurship Society (a grassroot-level student startup organization at Aalto University), the startup accelerator Startup Sauna, and the internship program Startuplifers.

About Laura Desmond

Laura has spent a career at the intersection of media, technology, and marketing. As the CEO of Starcom Mediavest Group, she led a diverse team of 6,500 in 85 offices. Laura now invests and advises companies in the adtech, martech, and data industries.

Session's Topic

Fireside chat 

Fireside chat between Laura Desmond, Chair of the Board, Smartly.io and Bob Rupczynski from PayPal.

About Claire Reynolds

Claire is a cross-channel specialist at Deliveroo, looking after paid social and programmatic display. She is passionate about creative testing, automation at scale, and customer centricity.

Session's Topic

Campaign Templates: How Deliveroo delivers from brief to ads in 30 minutes or less

About Coral Chung

Coral Chen Chung is an entrepreneur, former strategy consultant and tech executive. Coral is currently the Founder & CEO of SENREVE, a digitally native luxury brand.

SENREVE’s mission is to revolutionize the luxury industry by marrying tradition and innovation, with a direct-to-consumer business model. SENREVE has reached 10x global and APAC growth in 2020 and has raised over $26M from leading investors.

Session's Topic

How DTC retailers master social media to drive in-store footfall

DTC brands are no longer just an online threat as many have evolved to becoming an omnichannel retailer. Brands can learn a thing or two from e-commerce players Pomelo and Senreve in how they use social media paired with data and analytics in creating strong, authentic engagement and converting them to offline sales in-store.

About James Gregson

James began his career in ‘non-traditional’ brand strategy working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz.

Currently, James is a senior creative leader within The LEGO Group's internal creative agency: leading a team responsible for creating best-in-class digital content across The LEGO Group's owned digital ecosystem.

James was born in London, England and spent his childhood living between New Jersey and the UK, before coming to college in the US. James holds a Bachelor’s in Fine Arts, from Syracuse University.

Session's Topic

Building Social, Equity Brick by Brick

For many, LEGO has been a beloved brand long before they had the ability to purchase bricks themselves. For decades, the world's most reputable company has continued to evolve beyond toys to theatrical films and games while building trust, reinforcing brand loyalty and developing relationships with audiences.

In parallel, The LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever-changing marketing landscape, James will take you through how The LEGO Group has developed a global and evocative social media content strategy across audiences and platforms.

About Kinney Edwards

Kinney is currently Global Head of Creative Lab at TikTok. At TikTok he is focused on innovations and experiences that inspire, educate and unlock the possibilities for marketers and businesses of all sizes to reach their full potential on the platform and connect with its unique creative community.

He believes that regardless of the medium, creative work must have an emotional soul that resonates with the audience to be effective. Previously as Executive Creative Director at Tribal Worldwide/ DDB Group, he led creative teams on high-profile brands including Adidas, AT&T, Mars Wrigley Confectionery, Mars Petcare, Cadillac, National Football League, Pfizer Consumer Healthcare, Wounded Warrior Project, Nickelodeon, Intel, Pepsi, Diageo, Philips, UNICEF and Neutrogena.

Kinney has taught portfolio classes at Miami Ad School, and has guest lectured at the Fashion Institute of Technology. He’s both won and judged at the industry’s top award shows, including being amongst Adweek’s "Creative 100" list. But above all, he loves making work for humans not robots.

Session's Topic

Building a TikTok Centric Creative Strategy

Join the Global Head of TikTok's Creative Lab, Kinney Edwards, for a session outlining best practices for creative on TikTok. Kinney's session will cover the importance of building TikToks, not ads when it comes to marketers driving success and performance on TikTok.

About Philipp Westermeyer

Philipp is the founder of OMR—a 360° media firm based in Hamburg, Germany with a focus on digital marketing and tech. The annual OMR Festival is one of the largest digital conferences in Europe. OMR brings together over 50,000 attendees, international stars and senior leaders from major European organizations and big-name international players.

In addition to the festival, OMR publishes daily articles on digital and tech topics found nowhere else. Furthermore, Philipp and the OMR Team produce the OMR Podcast, which reaches a weekly audience of 50,000, the in-depth OMR Reports, the largest jobs portal in the industry, a business software review platform as well as many other special events.

Prior to founding OMR, Philipp founded two ad tech companies that he grew and sold to Bertelsmann and Zalando respectively.

Session's Topic

State of the German Internet

What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In his State of the German Internet keynote, OMR founder Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.

About Anh Nguyen

Growth marketer with both manager experience & hand-on digital media planning, media buying & mobile app business. Anh is currently leading the Performance Marketing function within Wolt where a central team is driving the data-driven marketing at scale across 23 countries both online and offline.

Session's Topic

Wolt & Smartly & Appsflyer

Discussion on Wolt's positioning through 2020 and what is lying ahead.

About Kitty Bakker

Works at dentsu as a social advertising strategist, with Albert Heijn as her main client.

Session's Topic

Albert Heijn 

Albert Heijn and dentsu partnered with Smartly to create a digital solution for the many weekly offerings and services the supermarket wanted to show its public. They developed the digital circular, enabling them to showcase it all, increase relevance and save time.

About Cheryl Goh

Cheryl Goh is the Group Vice President of Marketing at Grab and a part of the early founding team. She has set up the marketing practice across Southeast Asia and today, she leads marketing in over 350 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.

Session's Topic

How can companies contribute to social change? 

As the leading superapp in Southeast Asia, Grab offers unique perspectives into the role of technology in emerging markets to improve livelihoods, nation-build and create a safer regional community.

About Kyle Ranally

Since joining Facebook IQ in 2018, Kyle has been responsible for developing global insights-driven marketing strategies for retail and e-comm businesses. Prior to this role, he worked at Mindshare and Dentsu, helping inspire Fortune 500 companies.

Session's Topic

The Future of Shopping Has Come Early

Whether it's experiential tech revamping e-commerce, new shopping friction or emerging platforms disrupting loyalty, the future shopping experience of 2030 has arrived much earlier than expected. In order for businesses to succeed in retail's new normal, they must understand how to engage with shoppers where they are. Featuring new Facebook IQ research and perspectives from industry experts, we showcase what will help marketers achieve success by unlocking the future of shopping tomorrow—today.

About Toccara Baker

As a member of the Product Marketing team for Snapchat across International markets, Toccara Baker is responsible for growing awareness and adoption of Snapchat’s advertising products, solutions and services among existing customers and prospects. Previous companies include Adobe, TubeMogul, Publicis companies, recently acquired Tubi TV, and MTV - all spanning across 12+ years in markets including San Francisco, New York and Chicago. She holds a BA from Northwestern University and currently resides in London.

About Darren D'Altorio

Darren D'Altorio is an analog boy in a digital world. He's been a bartender, a journalist, and a content producer for a TV network. As Wpromote's Head of Social Media, he helps shape teams, client strategy, and the way we share experiences online.

Session's Topic

The Age of Performance Branding

It’s time for a new way of thinking about media planning and digital strategy across the entire funnel, one that drives both brand value and performance. That new lens to inform your decision-making is Performance Branding.

In this fireside chat, we’ll explore…

The case for applying direct response, performance marketing KPIs to all your digital marketing efforts
Why “collapsing the funnel” and embracing performance branding will unlock new scale and opportunity for your business, no matter where it is in its lifecycle.

How embracing performance branding will unlock the full potential of your creative strategy, adding more flexibility, driving faster learning, and creating deeper community value

Frameworks for evolving your digital media strategy to a performance branding approach and breaking down operational silos without a full-scale re-org.

About Bram Molenaar

Started of as a online video creator for a Dutch broadcaster and transitioned towards a media agency for 6+ years as a digital media consultant. Now I am in charge of all paid social advertising for Albert Heijn. I am tasked with growing both the YoY increase in (sales) effect through the optimization of media tactics as well as research surrounding asset appreciation and creative power.

About Adeline Sterner

Adeline is a creative CEO with a passion for business development, innovation, and brand building. Before Kids Brand Store, she was the CEO at Add Ice Cream, a brand built on social media and influencer presence.
She has also worked as a consultant at McKinsey & Co. and received her Bachelor of Economics at Stockholm School of Economics.

About Elfried Samba

From Social Media fanatic to Head of Social Content, Elfried has a helped grow Gymshark’s Social Media audience from 1.5 Million to 15 Million in just under 5 years. His ethos on brand humanisation and platform-first approach have helped Gymshark break through the noise and grow one of the most engaged fitness communities on the planet.

Session's Topic

How to Build a Community on Social

“The Algorithm” has been the go-to excuse for social media underperformance since Instagram removed its chronological feed in 2016. Netflix’s “The Social Dilemma” has again put the algorithm at the forefront of the conversation. It’s time we stopped finding new ways to beat the algorithm and start focusing on building a community.

About Blake Cahill

Blake Cahill is the SVP & Global Head of Digital Marketing & E-Commerce at Royal Philips. Leading a high-performance global team of 300+ digital marketing & e-Commerce experts, that are responsible for Philips’s digital marketing & e-Commerce transformation covering 100 countries.
Before joining Philips in 2012, Blake worked at Banyan Branch where he led client execution, acquisition and thought leadership at the leading Digital & Interactive agency that was acquired by Deloitte Digital. Prior to that Blake held various roles marketing roles at social, digital and enterprise Telecommunications companies such at Visible Technologies, AT&T, Belgacom, & Ameritech.
Over a 25+-year career in marketing, customer experience, technology start-ups and media, Blake’s passion is in witnessing the intersection and constant iteration of customer and technological change on marketing.
He is a Facebook Advisory Board member and former board member of the Word of Mouth Marketing Association (WOMMA) and the Massachusetts Innovation & Technology Exchange (MITX).
Blake currently lives with his family in Amsterdam.

About Metten de Vries

Metten de Vries is Team Lead Social Commerce at KLM Royal Dutch Airlines. Together with the Social Commerce team, he is responsible for all of the social advertising at KLM. Metten is a seasoned social commerce expert with 5+ years of experience and currently focuses on building modular, feed based assets and performance-driven campaigns on multiple social media channels. In his previous career, Metten used to work a lot with professional athletes. The ambition, determination and drive of the athletes still inspires him in his daily practice today.

Session's Topic

KLM's Social Advertising journey in an evolving landscape 

Find out why social advertising fits so well with KLM Royal Dutch Airlines and how they have turned this into a scalable funnel for their global markets. What are the major impact points they have seen during COVID-19 and how have they changed their strategy. What is the perfect social ad and how is KLM getting ready for the future.

About Vlada Ivankova

Vlada is a product person who has worn multiple hats during her career. At Flowbox, her mission is to build and lead the product organization, making sure the product has a sound strategy and the product and UX/UI gurus of the company feel happy and inspired. She is curious about all aspects of product development and never stops asking questions. Outside of work, Vlada is an enthusiast of plant-based cooking and a stubborn bread baker. She enjoys spending time with friends as well as taking long walks in a company of an audio book.

Session's Topic

Leveraging User Generated Content to Build Authenticity

Vlada Ivankova, Head of Product at Flowbox and Adeline Sterner, CEO, Kids Brand Store discuss how the Swedish online fashion retailer has successfully integrated influencer and user generated content (UGC) in their paid social campaigns, and share best practices.

This session will include:
- An introduction to user generated content and its benefits
- How UGC can help you build community and authenticity as a brand
- Kids Brand Store case study

About Jose Sánchez

Head of Creative Studio at Smartly.io, where he leads a creative team globally. He's based in New York City but born in Cádiz, Spain. Self-taught in motion design with studies in audiovisual productions and management at the Rey Juan Carlos University of Madrid and Arcada University of Applied Sciences in Helsinki.
With over 10 years of experience in video production, José has worked with some of the most admired brands in the world. Prior to joining Smartly.io, José was the Head of Video for Zeeland Family (now known as Avidly) and founded his own production company, Kinetic Pixel. Today, he leads a team of creative geniuses in San Francisco, New York, Berlin, Amsterdam Helsinki and Singapore.

Session's Topic

Is the creative industry ready for the advertising ad spend shift?

The coronavirus pandemic has transformed how many businesses operate but also how they spend their advertising budgets. The acceleration of eCommerce during the pandemic has a lot to do with these budget shifts, moving advertising ad spend towards digital channels. As most forecasts are expecting this disruption to continue in the long run, what does it mean to the way ads are produced?

Jose will discuss how the pandemic can transform the creative industry and the importance of producing social creative-first campaigns. He will showcase how his team produce ads for their customers based on the rules of engagement in digital channels, especially social media and its impact on business results.

About Kim van Dongen

I have experience in paid social advertising for several years now. My paid social journey started at a media agency with Nike as my client and now I am responsible for Daniel Wellington's paid social advertising on a global level. My colleagues would describe me as organized, knowledgeable and helpful.

Session's Topic

DW's paid social social transformation 

As the world changed, Daniel Wellington has been going through a transformation in 2019 as well. I will talk about our transformation in paid social and touch upon several topics.

About Thomas Ränke

Thomas heads Spectrm's global Partnerships team and works with partners like Smartly & Facebook to help brands successfully use Facebook's messaging channels like Messenger and Instagram.
Thomas has a background in eCommerce as one of the first employees at Contorion, a B2B shop for industrial and trade supplies, where he helped building up the own brand and three major product categories leading to one of Berlin's largest exits in 2017.
Spectrm is the leading conversational marketing platform that helps brands to automate personalized conversations with their customers on the largest messaging apps.

Session's Topic

From Chat to Checkout - How Messaging helps you drive results across the customer journey

Messaging is what we prefer - 75% of consumers prefer to engage with their favorite brand in private messaging channels vs. traditional channels.
Learn how you can leverage automated marketing chatbots to engage your customers with personalized conversations across every stage of their journey on Messenger & Instagram to drive always-on growth.
Kim Koszuszeck, Online Travel Lead at Facebook, & Thomas will bring you live examples from customers like Farfetch, Happy Socks, Deutsche Telekom, and Omio that have successfully implemented marketing chatbots.

About Friedrich Bremer

From building custom feeds or automated solutions for advertisers, I help enable clients achieve their goals. Starting on the agency side then moving to an advertiser to finally working at smartly, my focus is to have an impact where it matters. Client is king and building solutions for them while being their customer success manager is currently my main task.

Session's Topic

Scaling Performance with Naming Conventions

Struggled to scale or personalise your performance channels? Naming conventions can definitely help you, on the automation side as well as reporting. With me you'll learn what main elements advertisers include in their naming conventions so that they tackle three common themes when expanding; reporting, automation, peace of mind. So let's also keep the naming conventions simple.

About Paul Conti

Paul Conti has grown up with Country Road.
Starting as a casual sales consultant in store while studying, over the past 15 years he’s launched and evolved Country Road’s digital channels, strengthened the brand's partnerships and snuck his golden retriever, Beckett, into a bunch of photo shoots.
Today he helps lead the team as Digital Manager.
He’s older than he looks.

Session's Topic

AdNews: Sustainability in Social Advertising

Today’s consumer is looking for brands to sell more than just a product or service to them. They actively seek out brands whose values align with their own, especially when it comes to causes such as sustainability. Social media is a powerful tool to tell the story of what a brand loves and what it stands for. However, authenticity is key. So, how can brands tell the story of their sustainability journeys through their social advertising? Hear from Country Road and Koala about how they’ve mastered this.

About Charelle Uhlenbeck

I've been working at Dentsu for over three years now, starting in the Social Advertising team as an analyst and now expanding my expertise to the whole of Paid Media (Programmatic, Display, Video, you name it). Fully digital. Although my main focus is still on Social Advertising consultancy, in our team I am the specialist when it comes to creative automation and feed management. That is why I love working with Smartly.io!

About Alex Bauer

Alex Bauer joined Branch as a Developer Advocate in 2016. He helped build Branch's early developer relations and long-tail adoption strategies before transitioning to become Branch's first Product Marketing Manager. Now, as a Market Strategy Director, Alex works closely with teams across Branch to help shape the company's approach to the market, including major industry shifts like iOS 14. 

Session's Topic

The IDFA Apocalypse: An Update from the Front Lines

At WWDC 2020, Apple threw the mobile industry into chaos by announcing plans to deprecate the IDFA (Identifier For Advertisers) on iOS. To thrive in this new world, mobile marketers need to adopt new strategies and work closely with partners upgrade the infrastructure they rely on.

This session will include:
- A recap of what's changing in iOS 14, and the latest intel from the front lines.
- Insider tips on what leading brands are doing right now to ensure they're ready for a world without IDFA data.
- Predictions on what this means for the future of mobile marketing.

About Gregory Wang

Greg has been with Adjust for 2 years helping customers increase their mobile marketing ROI. Previously, he worked in the programmatic media space.
When not working, he enjoys hanging out with friends (pre-covid), traveling (also, pre-covid), and golfing.

Session's Topic

Subscription Apps 2021: Learn how you can increase revenue with user insights in the fastest growing area of the mobile app market

After impressive gains in 2019 and 2020, subscription app growth continues to accelerate into 2021. Join Adjust’s Gregory Wang as he explores the current state of the mobile app market and how you can use subscription-based app models and their user journey insights to increase revenue in 2021.

About Gamze Yilmaz

Worked in digital marketing for 9 years, last 6 years with a focus on Paid Social.
Passionate about Paid Social. Always learning and love to help!

Session's Topic

Snapchat - Augmented Reality for DR campaigns

Delivery Hero has been experimenting Snapchat lenses for more than a year and achieved great results not only for branding but also for DR campaigns. This session aims to give an overview to Snapchat and to focus mainly on lenses for DR campaigns.

About Sam Bevan

Sam joined Snap Inc. as the founding member of Snapchat's Emerging International team in October 2016. His team advises on advertising strategies that can drive success across all verticals, for businesses of all sizes. Prior to joining Snap, Sam worked with SMB clients at both Google and Facebook. Sam brings a wealth of expertise in the digital advertising landscape and can advise on the strategies that can drive success across all verticals, for businesses of all sizes.
As the International Head of Emerging Accounts, Sam and his team work with direct response advertisers to drive real business success on Snapchat, supporting numerous verticals and industries across EMEA and APAC.

Session's Topic

Achieving Business Success on Snapchat

Sam Bevan, Snapchat’s Emerging International Lead, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.
Snapchat has developed stacks of tools that enable marketeers to grow and communicate with their consumers in an effective way on the platform. Sam Bevan, Snapchat’s International Head of Emerging, explains how to work across the continuously evolving and interconnected set of tools that share a common foundation for generating app installs, increasing revenue and exceeding your customers’ expectations. This session will be pulling on examples of different businesses of all shapes and sizes currently working with the platform.

About Tom Bosmans

Social Advertising Specialist at Greenhouse

Session's Topic

Efficiency through automation

How Greenhouse used Smartly.io to gain optimal efficiency throughout the entire campaign process for retailers.

About Tiffany Lung

Tiffany Lung is a retail analyst specialising in the Asia retail scene, with a focus on technology, innovations, and consumer behaviours. From covering rising DTC brands to unmanned stores, her analysis and insights are often shared at industry events and featured regularly in local and international media.

About Nicolas Elshout

Nicolas Elshout is leading digital marketing for TUI Group and TUI Belgium. He has a proven track record in scalable and datadriven digital advertising.
His main focus is on building internal knowledge and best practices on sophisticated creative testing, measurement and ad ops automation.

Session's Topic

How TUI managed it's digital marketing during the biggest crisis ever in modern tourism

The current pandemic shakes many industries, but you can argue travel has taken some very hard hits and ups and downs. This meant TUI needed to question everything they do and how they do things.
Creative testing, automation and measurement/monitoring became crucial pillars to manage the biggest crisis that travel ever encountered.

About Ausrine Cebatore

Ausrine works with the largest advertisers in EMEA helping them to transform their approach to digital marketing. She believes that technology and automation can unlock greater performance and drive closer team collaboration.

About Eveline van Zeeland

Marketing centipede Eveline van Zeeland is crazy about (neuro)science, smashing innovations and pragmatic business solutions. She is founder of the Marketing Design Lab from which she helps organizations and individuals with the implementation of Design Thinking. Eveline wrote two books, one on neuromarketing ('Basisboek Neuromarketing', which was the first Dutch study book on neuromarketing) and one on marketing design (which has just been awarded for best marketing book of the Netherlands). Eveline is part of different research consortia and will submit her dissertation on a neuroscientific and design perspective on trust between business professionals within a month.

Session's Topic

Social advertising: no rocket science but neuroscience

We all want to hold the holy grail of social advertising. Well I cannot promise you the holy grail, but I can reveal ways how to get close to it. By applying knowledge from the field of neuroscience we learn what social ads 'do' in the brain. Within this session I will share 5 important lessons from the world of neuroscience that every social advertising expert must know about.

About Michael Mctighe

Paid Social Expert

Session's Topic

Finding Incremental Opportunities at Scale with Paid Social

As your business starts to scale, you will naturally start to diversify and add new channels to your media mix. Over time you will notice that there is a significant amount of overlap across certain tactics, which can slow down your growth and create efficiency challenges.
So how do you ensure that your ad dollars are reaching incremental customers? In this session, we take a deep dive into how we have explored incremental opportunities at Bombas.

About Will Scougal

Will leads Snapchat’s Creative Strategy team across all markets outside of N. America as Global Director.
His primary focus is working with key brand partners to realise their business objectives on Snapchat, while also working as part of the International Management Team at Snap.
Before joining Snapchat, Will was Head of Brand Strategy at Twitter for 3 years and prior to that, a Creative Director within the advertising industry.
Previously Will has been recognised by the Clios, Cannes Lions, The Drum, Campaign and Media Week with multiple award wins and nominations.

About Julie Florin

Julie is a Paid Social Manager at Uber Eats, leading Eater acquisition globally. Her main topics of interest are creative automation, dynamic bidding, feed optimization, and user-generated content.

Session's Topic

How to scale automated creatives while staying locally relevant

Setting-up global campaigns to nurture paid social algorithms with global data while keeping regional nuances can be challenging. This session will describe how automation allows Uber to scale their creatives while staying hyper-local.

About Jiri Kupiainen

CEO & founder of Matchmade, the creator marketing platform. 20 years in games, tech & startups.

Session's Topic

Influencer marketing was a bad idea

A look at what we all got wrong about influencer marketing, how the industry is evolving towards a scalable and predictable model with a stronger focus on the creative, and how companies like Social Point and Opera are pushing the envelope.

About Louise Richardson

Louise Richardson is Director of Marketing, Europe at Pinterest, where she is responsible for helping Pinners, Advertisers and Creators use Pinterest to find the inspiration to create the life they love.

Louise was most recently Head of Marketing, UK/DACH for Snapchat. Before that, she spent nine years leading marketing and new business at Mindshare, where as well as working on business including Unilever, 21st Century Fox and Jaguar, she created the global ‘unconference’ Huddle.
Louise has just moved from London to Brighton with her two children and so is currently saving ideas to Pinterest boards about home offices, new bathrooms and winter beach games.

Session's Topic

Plan what will happen, instead of scrolling through pictures of what already did

Over 400 million people come to Pinterest each month to find tomorrow's ideas. That means that we know what's going to be big in the future, even when it seems really small in the present. In fact, eight out of ten of Pinterest’s predictions for 2020 came true – despite it being the least predictable year in recent history.

Join Louise Richardson, Director of Marketing Europe, as she unveils Pinterest Predicts, a run-down of the top 100 trends across fashion, beauty, travel, food and drink, home and beyond. This isn't your typical trend report. It's a not-yet-trending report - and for brands, it's a window into the future from the platform where people go to plan theirs. Louise will pick out some key trends and discuss how advertisers should capitalise on what's going to be hot in 2021.

About Alvin Bowles

Alvin leads the global strategy, programs & partnerships across all of our strategic technology partners for Facebook. His teams are focused on delivering business success for clients by growing marketing and advertising solutions from Facebook’s third-party ecosystems.
Previously at Facebook, Alvin led the Global Publisher Sales and Operations team and was responsible for the worldwide network of quality desktop video and mobile inventory applicable for scalable monetization with advertisers. Pre- Facebook, Bowles was Global GM for Video at Grab Media, and was accountable for all aspects of the division's operations as well as spearheading strategic development and managing the firm¹s growth. In August 2013, as CEO, Bowles led Grab Media through an acquisition to blinkx, a publicly traded leading technology firm, headquartered in London. Prior to Grab Media, he held executive roles at Viacom, AOL and Time Warner.

Session's Topic

Our Economy, Reimagined

2020 was one of the most transformational years of our lifetimes. We faced situations that few of us had ever imagined, and that fewer businesses had prepared for. Yet well before 2020, we were already grappling with major societal forces - from climate change to the MeToo and Black Lives Matter movements. As the COVID-19 pandemic brought our global economy to a near halt, it exacerbated inequality through its outsize devastation on minorities. With profound societal and economic gaps so apparent, consumers are calling for action. We all know that we must act now.
In this presentation, Alvin Bowles will show that taking action to drive business equality is not only the right thing to do but that there is clear upside in doing so. He will discuss our work at Facebook to catalyze economic empowerment. More importantly, he will open a dialogue around how we take collective action. How do we - Facebook, our partners, and our customers - drive equality together? What should be our new scorecard for success and impact? Where do we go from here? Together, let’s reimagine our economy so that it works for everyone.

About Paige Murphy

Session's Topic

AdNews: Sustainability in Social Advertising

Today’s consumer is looking for brands to sell more than just a product or service to them. They actively seek out brands whose values align with their own, especially when it comes to causes such as sustainability. Social media is a powerful tool to tell the story of what a brand loves and what it stands for. However, authenticity is key. So, how can brands tell the story of their sustainability journeys through their social advertising? Hear from Country Road and Koala about how they’ve mastered this.

About Sameer Amin

My name is Sameer Amin and I'm the Global Director of Data Driven Marketing & Media at RB. I joined RB in 2012 as the UK Head of Media, prior to that I spent 15 years with a couple of prominent UK media agency groups, where my main responsibilities were TV and digital trading. During my time at RB I've held numerous roles, including the US Media Director as well as the Global Media and Digital Director for the Hygiene business unit. In my current role I'm responsible for transforming the data drive marketing practices and enhancing our media strategy across all 3 Business Units. . I am proud to have made intrinsic differences to all the various organizations I have worked for by delivering transformative change and maximizing effective outcomes by ensuring the right people have the right data and insights to make quicker, smarter decisions than ever before.
I'm a strong believer in minimizing the wasting of time, resources and talent in everything I do.

Session's Topic

Brand Safety

How leading brands are approaching this important topic on social media, covering key learnings from 2020, as well as looking ahead and discussing how we see this topic evolving.

About Katie Takacs

About Jenny Wolfram

Jenny Wolfram is the Founder & CEO of BrandBastion. BrandBastion's goal is to help brands have better conversations on social media. They provide brand safety and community management solutions to leading brands such as Netflix, Uber, HelloFresh and MAC Cosmetics. Jenny was recognized as a Forbes 30 under 30 in Marketing in 2017. She has also served 3 years on the board of Rovio (company behind Angry Birds).

Session's Topic

Brand Safety in the Era of Conversational Advertising

How should advertisers approach brand safety on social channels when consumers are interacting with their ads in real time? Sameer Amin, Global Director Data Driven Marketing and Media at Reckitt Benckiser and Jenny Wolfram, CEO at BrandBastion discuss what the landscape of brand safety looks like and what to focus on in 2021.

About Markus Bayer

Session's Topic

The New Era of Circulars - from printed to digital leaflets

The world of retail is changing, it's becoming more digital and rushing towards it faster than ever before. This happens to advertising too. Printed leaflets don't reach as many people as 10 years ago. Today, advertisers need to find ways how to reach them e.g. over phone and Markus shows you how it's possible.

About Már Másson Maack

Már leads TNW's entrepreneur sub-brand, Growth Quarters.

Session's Topic

Coming soon.

About Barbara Piras

Barbara leads Digital Marketing Transformation excellence and Martech Consolidation in TUI Group, with a central role, for the full portfolio for TUI brands and businesses.

Session's Topic

Panel Future of Women in Advertising 

Future of Women in Advertising.

About Olof Darpö

Leading BCG's Marketing practice in CEMA region (Central Europe, Middle East & Africa).

Working with global retailers to transform their marketing organizations and operations to win in an increasingly competitive market.

Session's Topic

To Centralize or Not to Centralize: global companies rethinking their digital marketing operations.

Session's Topic

Fireside chat 

Fireside chat between Laura Desmond, Chair of the Board, Smartly.io and Bob Rupczynski from PayPal.

About Jaakko Talvio

Jaakko looks after Smartly.io's business in the Nordics region. Having worked with many of the most advanced advertisers in the region ranging from small tech-savvy teams to large multinational corporations, he hast vast experience on what it takes to build a world class paid social strategy and how to implement that on the grassroots-level.

Session's Topic

To Centralize or Not to Centralize: global companies rethinking their digital marketing operations. 

Heightened customer expectations, the rise of omnichannel commerce and constant changes in the digital advertising are reshaping how retailers and brands think about their marketing operations.

Join 3 experienced panelists, who helped multiple companies in their pursuit to find a winning strategy and optimal marketing organisation. Darpo Olof, Managing Director & Partner at Boston Consulting Group, Jaakko Talvio and Ausriner Cebatore from Smartly.io will discuss how to find a balance between local and global operations, what are the most important things to consider when consolidating marketing activities.

About Isabelle Zonderland

I run all of the Social and Programmatic activity for Koala across Australia and Japan (soon to join is the South Korea market). This includes all activity ranging from new product launches, branding campaigns, sale activity and always-on activity - needless to say I never get bored in my role!

Session's Topic

Sustainability in Social Advertising 

Koala's mission is to help people and the environment thrive. As a business, we are focusing on sustainability, inclusion and diversity. Through our partners, we want to drive permanent change, engage the community and help them to feel comfortable - at home and in their own skin.

About Felix Lorenzen

Felix has been with idealo for almost 5 years now and helped idealo to create various new B2C channels for Web & App User Acquisition + Retargeting.
Now with a bigger team we let idealo grow using dynamic ads & automation at scale across 6 markets.

Session's Topic

Black Friday Success Story – What we love about the lead up to Black Friday and beyond. 

Join idealo's Felix Lorenzen as he takes you on a short Black Friday journey! Starting with the pre-planning to the big day itself, we will learn the magic of striking visuals, the impact and how to mine the best results out of this annual, e-commerce powerhouse of an event.

About Yvette Adams

You have this and headshot in hand.

Session's Topic

10 social media hacks I love (that work!) 

10 social media hacks I love (that work!) - Yvette Adams

There is so much you can do on social media and so much hype about this trend and that tactic. How do you cut through the noise and find the activities that will work best for your business?
Join Yvette Adams for a quick fire session where inside 10 minutes she will share 10 social media hacks her and her team have used in recent times that have worked for her clients and team. Learning through recent client case studies she will shine the light on a range of techniques and industries, giving attendees plenty of inspiration and ideas for their own business.

About Regina Sommese

Session's Topic

The Next Web: Women in Advertising 

As cries for more diversity and inclusion sweep the industry and we start to think how to navigate the post-pandemic world, what do these women leaders have to say about where the advertising industry is going? What are the next big trends to watch for, how technology is shaping both the consumer experience and the advertising production process and what does the rapid digitalization during the pandemic mean for brands? A panel moderated by The Next Web.

About André Noël Chaker

André is the Global Head of Sofas and our event's host. He has a rich history in advertising technology and digital marketing and has written one of the early books on mobile marketing in the early 2000s. An award-winning speaker, André is also the Co-Founder and Chairman of MySpeaker - an organization that helps businesses to break new ground, to rethink themselves, and to grow with the help of the right speakers and training. Today, he is one of the most popular moderators of business events in the Nordic Region.